Build habits, get inspired, live fresh.

For five years, the Fig app has continued to become the industry standard in personal wellness habits.

Software based on science, not fads

We started Fig to make wellness reachable. First we surveyed the latest research on behavior change. Then we started running experiments of our own (over 50,000 people) to become more effective at catalyzing behavior change. Today we continue to learn and improve our healthy habits platform from serving every individual to large organizations and their employees.

  • Fig guides you what to do (not just tracks what you've done)
  • Adapt your plan when you’re ready
  • Share and celebrate your journey with close friends